(TTH Portals) - On May 13, 2024, the sponsorship contract between Carlsberg Vietnam Trading Company Limited - Huda beer brand and the Organizer of Hue Festival was signed. With VND 8 billion, Carlsberg became the platinum sponsor, the most prestigious sponsoring title of Hue Festival 2024. The Standing member of the provincial Party Committee, Vice Permanent Chairman of the People's Committee of Thua Thien Hue province Nguyen Thanh Binh attended the signing ceremony.

Held in four seasons through the year, Hue Festival 2024 was kicked off by "Le Ban Soc" (calendar book distribution ceremony) on January 1st, 2024 and will be wrapped up by a countdown program to be organized on December 31st, 2024. Key programs and festivals will be held from June 7th to June 12th, 2024). This year, the cultural festival defines its position, attracts art troupes across the country, 12 international art troupes from 7 countries across continents (Europe, America and Asia) as well as hundreds of thousands of visitors.

It was sponsors who made considerable contribution to the success of Hue Festival. Carlsberg Vietnam accompanied and sponsored Hue Festival for the first time in 2000.  Carlsberg Vietnam and Hue Festival Organizer together created a spectacular culture and art event, left lasting impression on audiences.

Over the last two decades, Carlsberg Vietnam is expected to continue to define its role as a traditional reliable partner of Hue Festival, join hand to promote each other brands as well as contribute to the development of Hue culture and honor quintessence of the Central region.

Vice Permanent Chairman of the People's Committee of Thua Thien Hue province Nguyen Thanh Binh speaks at the signing ceremony 

Speaking at the ceremony, Vice Permanent Chairman of the People's Committee of Thua Thien Hue province Nguyen Thanh Binh acknowledged and extended sincere thanks to Calsberg Vietnam for having sponsored Hue Festival seasons. The provincial leader congratulated Carlsberg Viet Nam on defining its position in the beer market; acknowledged its accompany to Hue Festival seasons, particularly contributions made to local budget as well as socio-economic development.

Vice Permanent Chairman of the People's Committee of Thua Thien Hue province Nguyen Thanh Binh emphasized that the platinum sponsor would contribute to the success of Hue Festival 2024 - the four season festival in which festivities will be held throughout the year to honor local cultural features, exploit potentials in terms of places of interest, tourism, tourist attraction, socio-economic development. In this attempt, the province would be able to become a centrally managed city in Vietnam.

The leader of Thua Thien Hue province Nguyen Thanh Binh hoped that Carlsberg Vietnam would accompany Thua Thien Hue while the province is on its way to become a centrally managed city. Also Vice Chairman expected that Carlsberg Vietnam would join hand with Thua Thien Hue in cultural, sporting and tourism events.


The marketing Director of Carlsberg Vietnam Branimir Bratanor speaks at the contract signing ceremony 

Speaking at the ceremony, the Marketing Director of Carlsberg Vietnam Branimir Bratanor kindly showed his pleasure to be the platinum sponsor of this year festival. The representative of Carlsberg Vietnam believed that this meaningful cultural activity aims to conserve Hue heritages as well as introduce Hue culture across the country and around the world.

Over three decades, Carlsberg Vietnam - Huda beer brand has always been a part of this land and made commitment to contribute to local culture, tradition, life and people. Carlsberg group (Denmark) has always focused on sustainable development. As a member of the group, Carlsberg Vietnam realized its important role in the society.

According to the Marketing Director of Carlsberg Vietnam Branimir Bratanor, Huda has presented Tet gift to thousands of people from disadvantaged background in Central Vietnam, help those living in difficult areas to access to clean water via “Khoi nguon nuoc sach vi mien Trung yeu thuong” project, sponsored Hue Festival seasons and Hue Traditional Craft Festival. In addition, Carlsberg Vietnam has proved its commitment in contributing to socio-economic development in Central region and enhancing the living standard of local residents.

This year, Huda beer introduces its new product, Huda Ice Twist which comes in brand-new, modern and energetic packaging. During Hue Festival 2024 (June 7 to June 12), tourists and locals will have a chance to experience special events from Huda beer. They are believed to attract a large number of visitors and locals.


Leader of Thua Thien Hue province presents flower to sponsors

www.thuathienhue.gov.vn
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